Wednesday, June 10, 2026
Issue No. 1 · Audit · Monitor · Defend
ExcBrand.AI audits the way the five engines that matter — ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews — answer questions about your executives. We score what they say, monitor it weekly, and email you the moment a score drops more than ten points.
The Product
I. Audit
We ask each model the questions a journalist, investor, or board member would ask about your executive. We parse the answers, verify the citations, and condense the whole picture into a single number on a hundred-point scale.
II. Monitor
The audit re-runs on a weekly schedule. Twelve weeks of history become a sparkline; the engines drift, and the line shows you the drift. No dashboards to check, no exports to download.
III. Defend
If a score drops more than ten points week-over-week, we send an editorial brief — what changed, which engine changed it, and the canonical record we recommend publishing in response.
Specimen
A working specimen from a fictional executive. Numbers set in Newsreader; deltas in oxblood when they fall; sparkline twelve weeks wide.
Subject
Sample Executive
Chief Executive Officer · Audited Wednesday
12-week trend
Editor's note
Claude and Gemini now correctly attribute the founder's 2024 keynote. Perplexity continues to conflate two former colleagues; we recommend a canonical bio addition before the next earnings cycle.
Coverage
Begin
Engagements begin at a single executive. There is no self-service tier; every audit is reviewed by an editor before it leaves the building.